Jin Huaiyu “Pepe” focuses on intellectual property, sports law and cross-border legal service.

During his legal practice, Pepe represented or participated in a number of widely reported IP litigations (including trademark, geographical indication, anti-unfair competition, copyright, patent, etc.). He also organized nationwide IP protection projects for famous enterprises and organizations as a regional coordinator.

In the field of sports law, as a FIFA licensed football agent, Pepe is knowledgeable about regulations and rules of FIFA and Chinese FA, as well as the procedure of sports arbitration and mediation.

Before legal practice, Pepe spent years on law and policy research for several institutes in Beijing and Hong Kong. The reports on governmental regulations on the taxi industry that he co-authored resulted in lively discussions and inspired China’s first online car-hailing platform.

Pepe speaks Mandarin, Cantonese, English, Spanish and some Vietnamese. He has strong interest in and understanding of legal issues in emerging markets such as Latin America and ASEAN (particularly Vietnam) and has established global networks of both IP lawyers and football agents.

Peking University, Master of Law (constitution and administrative law)

Peking University & Lund University, Master programme on international human rights and humanitarian law

Beijing University of Posts and Telecommunications, Bachelor of Law

2021-2023 Guangdong Hengyuan Law Firm - Lawyer

2023-2024 KWM (Shenzhen) Law Firm - Lawyer

2024-Present Tahota (Shenzhen) Law Firm - Lawyer

FIFA licensed Football Agent

Member of International Bar Association (IBA)

Member of IBA’s IP & Entertainment Law Committee and Latin American Regional Forum

Represented in a know-how infringement litigation between China’s two top micro-oven manufacturers (total amount in controversy was 150 million RMB);

Represented a famous mobile phone manufacture in its copyright infringement litigation against a film copyright owner (the first copyright litigation in China regarding a mobile browser’s function of downloading stream media);

Represented a top Chilean fruit exporter in its trademark infringement cases against a Chinese importer;

Counselled a top German electric company in their trademark infringement litigation against a Chinese state-owned construction cooperation;

Counselled a top Dutch dairy company in their media defamation litigation against a Chinese website;

Counselled a Guangdong food manufacturer in a prolonged and widely-reported series of trademark disputes with its Hong Kong counterpart;

Counselled a famous Hong Kong furniture manufacturer in its equity and trademark disputes in Indonesia;

Represented a famous construction materials manufacturer in its trademark infringement and unfair competition litigation (rehearing);

Working as a legal advisor for an MCN company;

Represented a famous literature website and several film copyright owners in litigations against pirate websites;

Organized IP protection projects (investigation/notarisation/litigation/settlement) as a regional coordinator for some famous brands (including a Taiwanese optical brand and an American chain hotel);

Organized IP protection projects (investigation/notarisation/litigation/settlement) as a regional coordinator for some famous geographical indications;

Participated in a Chinese shipping company’s patent and trade secret dispute in Singapore;

Participated in an environmental technology group’s trade secret internal compliance project;

Participated in a robot manufacturer’s design patent infringement litigation and related patent invalidation application;

Participated in thermal mug manufacturer’s patent infringement case against its Japanese counterpart;

Represented a psychological rehabilitation institution in a trade secret infringement litigation against its former senior executive (total amount in controversy was 19 million RMB);

Represented a person’s divorce litigation (rehearing) (total amount in controversy was approx. 30 million RMB).